Hi there! My name is Cara and I am a passionate brand and business builder with over 15 years of experience in the marketing industry. I specialize in the food and wellness sectors, and have had the privilege of contributing to various brands in these industries in Ireland, the UK, and North America.

I have skills in both marketing and storytelling. I like to create new product ideas and stay up-to-date with what consumers want. My main focus is on making effective marketing plans that people can easily connect with. I stand out from others because I understand what motivates people and can create successful marketing strategies.

I believe that creativity is not just a value, but a way of life for me. I bring this mindset into every aspect of my work, by solving problems that others tend to ignore and creating impactful brands and marketing strategies that truly resonate with the businesses I collaborate with.

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”

— Steve Jobs, Apple Founder

  • Image of salon on south william street

    Dyson Airwrap Launch Dublin

    The Dyson Airwrap was a game changing haircare product that had to be seen to be believed. The first of its kind, this curler required a tactile consumer experience to fully demonstrate its new ways of working.

    To tackle this, we coordinated the Irish launch in Dublin with a pop up salon, combining a fully branded location for the PR launch and a high traffic consumer experience zone.

  • Bodybuilders clapping chalk in gym with Sepia tone

    ABB Built Greater Rebrand

    ABB is a sports nutrition brand that has been around almost as long as Arnie!

    It was a brand in need of a refresh, bringing it into the new age of sports nutrition, while keeping true to its body building roots.

    I spearheaded a full brand refresh, with new branding and messaging, alongside a new ad and events campaign.

  • DCS Communications Strategy

    Last year I got the chance to realise a dream. I did a certificate cooking course with Dublin Cookery School.

    Even better, I got the opportunity to work with them on revitalising the digital experience. Follow a difficult period for the food business and a change in ownership, it was important to reengage with food lovers, and grow the audience beyond its existing customer base.

  • Imagery of website and branding

    SLN Brand Development

    Creation of new website & brand look and feel for science-focused nutritionist Sarah Louise Nutrition.

    It was important to draw a distinction between SLN and other nutritionist, with a more serious tone, bringing in the importance of science in development of nutritional and training plans

Values

Throughout my career, three core values have shaped my approach and contributions

  • I am a natural brand and business builder. The ability to create is what drew me to marketing

    Create ideas, new products, new concepts, beautiful design.

    And I like to work with brands that share the same creative streak - whether is a new dish for a menu or a revolutionary product.

    Let’s make the world a more interesting place than we found it!

  • I believe in addressing the overlooked problems, never settling for the status quo. With an inquisitive mindset, I constantly search for issues, propose effective solutions, and then design captivating campaigns to communicate that solution to the market.

    Continuous improvement is the basis of excellence. Don’t settle for the way things have always be done, interrogate if they can be done better.

    Do the work, improve the process, and share the results!

  • What do we add to the world? I believe we should all look to give something of value to someone each day.

    My track record speaks for itself. From achieving growth to meeting financial and brand targets, I pride myself on my ability to cultivate relationships, lead dynamic teams, and ensure timely and effective project delivery.

    I won’t just give you ideas that someone on your stretched team has to action, I’ll set you up for seamless progress into the future

What Clients Say

  • I am absolutely thrilled with the exceptional work done by Cara in creating my website and business cards. From the initial consultation to the final product delivery, every step of the process was handled with professionalism, creativity, and utmost attention to detail. Cara not only captured the essence of my brand perfectly but also exceeded my expectations in terms of design, functionality, and overall aesthetic appeal. The website she crafted is not just visually stunning but also user-friendly, ensuring a seamless experience for my clients. The business cards she designed are truly eye-catching and have already made a lasting impression on everyone I've shared them with. Her ability to translate my vision into reality while adding her own innovative touches truly sets her apart. I cannot recommend Cara highly enough for anyone seeking top-notch design services. Her talent, dedication, and professionalism has undoubtedly played a pivotal role in elevating my brand's image and online presence. Thank you for your outstanding work!

    Clara Booth, Harpist

  • I have recently had the pleasure of working closely with Cara on the development of my brand and the creation of my website and I can confidently say that their skills, professionalism, and commitment to excellence have greatly impressed me. Cara possesses an exceptional level of expertise in brand development. They have a deep understanding of how to create a strong and cohesive brand identity that resonates with the target audience and delivered outstanding work that captures the essence of my brand. In terms of website development, Cara is truly exceptional. They have a keen eye for design and user experience, which ensured the website they created is visually appealing, intuitive to navigate, and optimized for performance. The website not only looks great but also functions flawlessly across different devices and browsers. One of the qualities that sets Cara apart is their ability to understand their clients' specific needs and translate them into tangible results. They always took the time to listen attentively to my ideas, goals, and concerns. Lastly, I would like to emphasise Cara's professionalism and work ethic. They are a pleasure to work with, consistently demonstrating a positive attitude & a strong work ethic.

    Sarah Moloney, Nutritionist

Let me tell your story

Not sure? Book a call so we can chat through your business and see how CHC can help you